Nespresso VR Experience

Nespresso NZ transported Fieldays goers to its coffee farms in a virtual reality experience as an extension of its ‘Nespresso Women’ campaign.

The campaign shines a spotlight on the women behind its coffee, with stories from Ethiopia, Colombia and Indonesia of how the work of its female agronomists is contributing to the quality of coffee and their local farming communities.

M Theory came on board to refine the footage and overlay the 360 degree visuals with graphics to immerse the Fieldays audience into the stories.